Development of corporate identity

Development of a corporate identity in the modern world of marketing has acquired increasingly larger importance, everyone wants to stand out and be more attractive compared to competitors. With our experience and innovative ideas we will surely be able to help you with creating a successful and, most important, persistent identity.

The corporate identity is a unified system of graphic elements, colours and fonts, which is constituting a unified ideology, concept and stylistics, which finally creates productive soil for visual communication of your company

The following concepts are included in the development of a company style

Basic colours

Logo

Fonts

Creation of a style book

Choice of the printing material (paper)

Slogan or motto

Design of the corporate seal

Creation of the graphic design of business cards, forms, envelopes, stickers and other printing works

How it is done

1

COLLECTION OF INFORMATION

The process of creating a logotype starts with collection of all necessary information – description, services, field of operation and other features of your company. While becoming acquainted with the collected information, we analyse it and clarify the most important things.

2

CONCEPT AND FIRST DRAWINGS

In this stage the ideas are put down on paper as graphic element sketches, and the most interesting variants are selected for the next stage.

3

REDRAWING OF SKETCHES IN GRAPHIC PROGRAMS

In this stage the designer redraws the selected drawings in the vector graphics, namely, in graphic programs, 3-4 different logotype variants are selected, which are presented to the client. The client chooses one variant on which the work is continued.

4

CHOICE OF LOGOTYPE FONTS

The chosen logotype is created in several variants of fonts and sent to the client for review.

5

ADJUSTMENT OF COLOURS

The logotype is created in several neighbour tones, and the best variant is selected by coordinating it with the client.

6

LOGOTYPE APPROVAL

Based on the choice of fonts and colours the final variants of logotypes are sent to the client for the final approval.

7

DEVELOPMENT OF CORPORATE STYLE MATERIALS

Applications previously agreed with the client are developed – business cards, forms, envelopes, document folders etc.

8

CREATION OF A STYLE BOOK

In the last stage a style book is developed which contains a detailed description of the development process, fonts, colours and applications of the logotype.

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